Fast answer
Use a studio for control and repeatability. Use location when the place itself is part of the story.
01
Studios create control
Lighting, background, sound, weather, privacy, load-in, and timing are easier to control in a studio.
02
Locations create context
A real office, store, street, or home can add authenticity when the place matters to the story.
03
Campaigns often need both
Shoot hero portraits, products, and clean social crops in studio, then add a smaller set of location images for context.